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Amy Bowman

Amy Bowman spreads sunshine and the joy of solar as the East Coast Marketing Director for Real Goods Solar.


Amy Bowman's expertise covers a wide range of marketing, public relations and communications programs. She has been instrumental in the development of marketing and branding campaigns for B2B, B2G and B2C initiatives. During her 10+ years in the marketing and communications field, she has developed websites and printed collateral materials, written and edited dozens of technical articles, overseen targeted advertising plans, and managed media relations.

Amy Bowman's Background

Amy Bowman's Experience

Residential Marketing Director - Northeast Region at Real Goods Solar, Inc.

August 2010

Responsible for residential lead generation, brand strategy and marketing implementation throughout the northeastern U.S. for the oldest and most trusted solar integrator in the country.

Marketing Director at Alteris Renewables, a Real Goods Solar Company

August 2010 - December 2011

Manage all aspects of marketing, public relations and advertising programs for the northeast's leading renewable energy company. - Work closely with regional sales managers to develop effective lead generation strategies targeting residential and commercial prospects - Refine campaign management systems to streamline inside sales process - Implement online marketing strategies including social media, search engine optimization, and per-per-click initiatives - Create, track and report on results versus budgeted goals using various tools, including SalesForce

Corporate Communications at Malcolm Pirnie, Inc.

July 2002 - August 2010

Develop and implement marketing campaigns. • Manage development and internal and external implementation of new corporate brand messaging • Design and execute marketing campaigns, from researching market to developing messaging to creating a comprehensive plan for a variety of internal programs and service offerings • Develop advertising plans and oversee implementation Manage corporate public and media relations • Develop and manage PR program for 1,700 person consulting firm including drafting and pitching articles and press release and responding to media inquiries • To date have placed more than 40 articles in industry publications, raising corporate profile and showcasing tachnical expertise • Spearhead internal and external communication efforts for merger and acquisition activity Oversee development and usage of corporate communications tools • Supervise editorial and design of quarterly internal newsletter • Created Guidance Document outlining tactics and available internal resources • Work with senior management to develop Annual and Strategic Plans and other high-level messages and ensure effective dissemination firm-wide

Senior Product Marketing Mgr at E*TRADE Financial

January 2000 - July 2002

Product Development • Restructured checking account product offering • Directed development of new Internet Banking platform • Designed promotional rates functionality Web Site Management • Managed Web site and online usability for nation's largest Internet bank • Launched Bank Web site redesign • Increased online account acquisition to more than 35% of total accounts acquired • E*TRADE Bank selected number one online bank by Consumer Reports (2002) • E*TRADE Bank chosen "Best of the Web" by Forbes Magazine (2002)

Research Assistant at ICF Consulting

June 1998 - December 1999

Collateral Development • Developed interactive CD-ROM for use by partner organizations • Oversaw development of new consumer-focused Web site about home energy efficiency • Managed bimonthly newsletter highlighting program achievements • Conducted research on success stories and wrote case studies on member organizations • Developed toolkit to assist members in conducting community outreach

Amy Bowman's Education

The University of Connecticut School of Business

2004 – 2009

Classes toward MBA


The George Washington University

1994 – 1998

BA

Concentration: Environmental Studies & PoliSci


Amy Bowman's Interests & Activities

Environment, green marketing, communications, renewables, work/life balance

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