Amy Bowman spreads sunshine and the joy of solar as the East Coast Marketing Director for Real Goods Solar.
Amy Bowman's expertise covers a wide range of marketing, public relations and communications programs. She has been instrumental in the development of marketing and branding campaigns for B2B, B2G and B2C initiatives. During her 10+ years in the marketing and communications field, she has developed websites and printed collateral materials, written and edited dozens of technical articles, overseen targeted advertising plans, and managed media relations.
Amy Bowman's Background
Amy Bowman's Experience
Marketing Director at Alteris Renewables, a Real Goods Solar Company
August 2010 - December 2011
Manage all aspects of marketing, public relations and advertising programs for the northeast's leading renewable energy company.
- Work closely with regional sales managers to develop effective lead generation strategies targeting residential and commercial prospects
- Refine campaign management systems to streamline inside sales process
- Implement online marketing strategies including social media, search engine optimization, and per-per-click initiatives
- Create, track and report on results versus budgeted goals using various tools, including SalesForce
Corporate Communications at Malcolm Pirnie, Inc.
July 2002 - August 2010
Develop and implement marketing campaigns.
â¢ Manage development and internal and external implementation of new corporate brand messaging
â¢ Design and execute marketing campaigns, from researching market to developing messaging to creating a comprehensive plan for a variety of internal programs and service offerings
â¢ Develop advertising plans and oversee implementation
Manage corporate public and media relations
â¢ Develop and manage PR program for 1,700 person consulting firm including drafting and pitching articles and press release and responding to media inquiries
â¢ To date have placed more than 40 articles in industry publications, raising corporate profile and showcasing tachnical expertise
â¢ Spearhead internal and external communication efforts for merger and acquisition activity
Oversee development and usage of corporate communications tools
â¢ Supervise editorial and design of quarterly internal newsletter
â¢ Created Guidance Document outlining tactics and available internal resources
â¢ Work with senior management to develop Annual and Strategic Plans and other high-level messages and ensure effective dissemination firm-wide
Senior Product Marketing Mgr at E*TRADE Financial
January 2000 - July 2002
â¢ Restructured checking account product offering
â¢ Directed development of new Internet Banking platform
â¢ Designed promotional rates functionality
Web Site Management
â¢ Managed Web site and online usability for nation's largest Internet bank
â¢ Launched Bank Web site redesign
â¢ Increased online account acquisition to more than 35% of total accounts acquired
â¢ E*TRADE Bank selected number one online bank by Consumer Reports (2002)
â¢ E*TRADE Bank chosen "Best of the Web" by Forbes Magazine (2002)
Research Assistant at ICF Consulting
June 1998 - December 1999
â¢ Developed interactive CD-ROM for use by partner organizations
â¢ Oversaw development of new consumer-focused Web site about home energy efficiency
â¢ Managed bimonthly newsletter highlighting program achievements
â¢ Conducted research on success stories and wrote case studies on member organizations
â¢ Developed toolkit to assist members in conducting community outreach
Residential Marketing Director - Northeast Region at Real Goods Solar, Inc.
Responsible for residential lead generation, brand strategy and marketing implementation throughout the northeastern U.S. for the oldest and most trusted solar integrator in the country.
Amy Bowman's Education
The University of Connecticut School of Business
2004 – 2009
Classes toward MBA
The George Washington University
1994 – 1998
Concentration: Environmental Studies & PoliSci
Amy Bowman's Interests & Activities
Environment, green marketing, communications, renewables, work/life balance